Blogger vs. Blogger: We sat down with Josh Spear and found out how he's come to run a virtual media empire at the age of 24. Josh is one of the youngest marketing strategists in the world. In addition to JoshSpear.com, his internationally recognized trend-spotting blog, he is a founding partner of Undercurrent, a digital think-tank focused on new ways to reach young people without interrupting them.
BLOGGINGDid you actively promote your site, or did the traffic just grow organically?
No, I never actively promoted the site. I was always proud to say I never marketed it. I never did banner-swaps with anybody. I was fortunate enough to start the site when design blogs were few and far-between. There was Grace from Design*Sponge, Josh from Cool Hunting, myself, and only a few others. [...]
Jean Aw is the co-founder of NOTCOT, Inc. Her “jokingly-named NotEmpire of sites” are an inspirational resource for trendspotting and new ideas. We’re avid fans and wanted to know how one goes about building, um, *not* an empire but something close to it. We found out that, like so many creative-types who are living the [...]