She’s managed to turn her cheeky sense of humor and fabulous fashion sense into a wildly successful business, at the crazy young age of 27. What more could we ask for? Check out more of her work at http://a-morir.com

Let’s start at the beginning – when did you start bedazzling and befabulousing sunglasses?

I will show you the first thing I bedazzled. It’s my Motorola flip phone from when I was sixteen. Which I like to keep around for when people say, “It’s not durable.” This is eleven years old.

Fast forward to a couple years ago – I’d just quit the marketing industry and gone through a life change. I was working at a boutique to kill time before starting grad school at NYU for a Masters in Costuming History. I wanted to either work at the Met or be an authenticity expert for films and TV.

One day I bedazzled a pair of eyewear for myself. I was like, “Oh, I’ve got these stones, I need new glasses, let me just… ” I wore them into the store i was working at, and literally they were like, “Um, why don’t you sell these?” I made four, and they sold out really quick. They were in the New York Post, and were on Mariah Carey. Rihanna and I met, and she bought four pieces, and she kind of helped champion it. When the biggest pop star in the world wears your most unique design… She wore the chain ones out, and it was very shortly thereafter that this blew up. It was really that quick.

In seven months I’d quit grad school, quit working at the store, and I’ve been doing this full time since July ‘09. It was just the thing, at the time, that made sense for me. And so I did it.

How great is it to be able to say, “I started a crazy eyewear company, that’s the thing that made the most sense!”

People that I haven’t seen in a while ask, “What do you do now?” and when I tell them they’re like, “Well of course!” I guess bedazzling is kind of my destiny.

That’s the title of the interview right there.

Yes!

How have you managed to get so much acclaim and your pieces on all these celebrities?

It’s funny, because I come from the marketing world, so you’d think I’d be really good at email blasts and reaching out to people. I do not do any of that. I’ve never sent out an email blast. This is probably the first season that I’ve actually emailed my line sheets to buyers. Last year I think I opened 17 accounts, and it was all because boutiques emailed me saying, “We love your stuff, do you wholesale?” Yes I do!

This all really just came to me, because I was doing something nobody else was doing. I’ve been really fortunate in that sense. And that’s how I always want it to be – I want the work to speak for itself. I think that’s why all the celebrity press happened quickly and has continued to happen, because the work does speak for itself.

What has been the hardest part of the business stuff to learn, once you started doing this full time?

Apparently I’ve got a really good sense for business, or so my accountant tells me. I feel like it’s a lot of common sense. But the legal formalities, like registering with the state, are tricky. Luckily there are books that are written about that.

Other than that, time management. Figuring out a good life balance has probably been the trickiest. For a long time I didn’t go to the gym, I didn’t go out, I didn’t see my friends. I was just here working. Which is part of what you have to do at the beginning. When you start a business, you spend basically every waking moment on it. Even if the business is doing well, and you’re not worried where the next bit of money is going to come from, it’s still the only thing that you do. “Why don’t you come to my party?” Bitch I have shit to do! I have emails to send out! The business completely envelopes your identity.

I always have this thing, this thing that’s much bigger than I am. But I love it – this is the stuff I would be doing in my free time anyway. I wouldn’t do anything else – I would just roll around in glitter all day!

Do you see yourself moving into more costuming? Looking around the studio, you have the helmets, masks, bras… all kinds of stuff.

Yes and no. It’s very difficult when you start off as one person and you control everything. If you look at any major business, there’s way more than one person working there. Even the most incredible “one-person operations” have three personal assistants, and there are teams of people running the show. I want to get there, and once i do I can focus less on actual manual production, I’ll be able to expand into designing more. But I don’t want to overextend myself. I’d rather focus on being the best at custom independent eyewear. I want to be the best eyewear designer that you know of.

Do you do a lot of custom pieces? How much of your work are things people commission?

I’d say it’s like 25% commissioned work, 75% what I already designed. It’s interesting because the pieces that are commissioned sometimes later turn into my new lines. All of the weird show-piecey stuff, like the helmet or the mask, were commissioned. A lot of the Lady Gaga stuff was commissioned. Her team will say, “These are your inspirations. We need these accessories, in this color, using these elements. Can you do this by tomorrow?” And I’ll be like, “Yes I can,” and then I’ll start to cry, but I’ll get it done.

What’s your favorite pair of glasses right now? What are you most excited about?

I’m most excited about the d’arcy [pictured below]. I feel like once a season, so far, I’ve done something that really pushes the envelope. This is the fourth collection I’ve put out. The first season was the very first four styles that I did, which was like the “aha!” moment. The second season was when I did the chains, and I was really happy with that. The next batch was when I did the Barracuda [black glasses]. People are lucky if they get one noteworthy piece in a lifetime. I was recognized as a master in design at a Nike conference, and on the top of every weird end-of-year best accessories list, from InStyle to Rolling Stone. And I was kind of like, “Really?! Awesome!” So the d’arcy is the style I’m most excited about now, where it looks you have a nose-to-ear chain.

All of your designs are a jump past eyewear – it’s eyewear mixed with things you know from other places.

Exactly. That’s my weird subversive humor.

How do you find your design inspiration? What’s your process? Even though I know it’s hard to put into words, because it’s kind of a thing we just do…

Yeah, if you are an authentic creative you just sort of do it. It’s harder for me to cook a meal properly than it is to come up for an idea for eyewear. It’s a whole mix of things – it can be I found a really good frame and want to do something with it because I like the shape, or I found this great material and I want to incorporate it into something, or I think up something I don’t think has ever been done before and challenge myself to do it.

Design duo Andy Pressman and Renda Morton share a love for design, sure, but it was a common obsession with a certain Fleetwood Mac album that launched Rumors — the name of their web, print and interactive design studio — which they founded in 2008 with original partner Holly Gressley. Now, Renda and Andy bounce ideas off of one another in a charming “sparring sibling” style, with all the bickering and building taking place in their Brooklyn studio. Unfortunately, Fleetwood Mac was not blasting as part of the creative process, but there was a Frank Sinatra-esque melody in the air.

Whatever they are listening to, the Rumors studio should keep that Pandora station streamin’, because their genius collaborations have already nabbed them clients like New York Times Magazine and Bidoun Magazine of the Middle East. With new designer Zack Seuberling on board, the Rumors team shows no sign of slowing down. Check out more of their work at http://rumors-studio.com

How did the name “rumors” come about?

Andy: We went through so many names. Part of the trick about having a collaborative studio is you only have so many things you share. And we all like Fleetwood Mac. At the time we were heavily, heavily into it.

Renda: Yeah. Tusk is our favorite album, but Rumors was the best studio name.

How did you two hook up and begin working together?

Renda: Andy can tell the story about how I met him.

Andy: I was hiring for a job. I had a website I was making and I needed a developer, and somebody pointed me towards Renda Morton. So I sent Renda an email. After I hit send, I thought to myself, “You know what I should do? I should go on Myspace and see who this person is.”

Renda: And this was back when Myspace was the thing.

Andy: So I do, and I search her by email address. Then I accidentally ended up sending her an invitation saying, “Andy Pressman wants to be your friend on Myspace,” and inviting her to join Myspace. As if this were an important business gesture.

Renda: He wrote me an email saying, “I’m really sorry. Please ignore this. Please continue to think of me as a consummate professional.”

Andy: I was like, “I know how to spin this—by being up front. That’s what professionals do.” But it turns out she never got the Myspace email in the first place.

Renda: That’s how we met. That’s how I knew Andy was cool.

Nice damage control. Some of the best relationships are formed through Myspace.

Andy: Separate from that, we shared studio space in Dumbo as independent designers. We were collaborating on projects and it just made sense at a certain point to bring these things together.

Renda: We went and interviewed other studios or collectives to see how they ran their business to try to figure out what the best way was for us.

What is the hardest part about collaborating on a design?

Andy: We’re pretty good collaborators. Do we run into disagreements? Sure.

Renda: That’s what makes it good!

Andy: What makes it good is the fact that you’re not talking to yourself. The nature of collaboration requires, to a certain extent, disagreement or at least a separate perspective. Maybe the most difficult part is working with somebody day in and day out and knowing their quirks and knowing what they are going to say about something. It is not unlike sparring siblings. Being able to know this is a safe space, but still be able to say that something is stupid.

Renda: We always have to sit next to each other.

Andy: We always conceptualize together, even if we are working on separate projects.

How do your design aesthetics differ?

Renda: I don’t know

Andy: Neither of us have a particular style.

Renda: But I can tell if Andy made something.

Andy: And I can tell if you made something. A designer does certain things because they appeal to him or her and you see that in their work. But I think part of our process is about the ideas more than it is about the design. We both have different things we like to do. I’m not anywhere near as capable a programmer as Renda.

Renda: He’s better at writing emails. Writing really difficult emails and awkward emails, like the ones where we are saying we can’t do something or need more money.

Andy: I would say I’m more invested in print typography than Renda.

Your job requires you to work closely with your clients and understand what they want. So what makes a good client?

Andy: Sometimes we try to give them what they don’t know they want.

Renda: We want something that will make them happy, but also something that will make the people that have to use the thing that they make—whether it’s a book or a website or an exhibition—those people have to be happy too. Which, in turn, makes the client happy.

Andy: We have two clients essentially. We have the people that hired us and we have the audience. So in some cases we end up being advocates for the audience and what the user would want. But what makes a good client? We’ve been trying to put our finger on this lately.

Renda: We had one project in Greece where we had a client who told us to do whatever we want and would approve everything, and money wasn’t so much an object. That turned out to be one of the worst clients because he just didn’t care. He wasn’t invested in the project.

Andy: The best clients are smart and engaged. They take part in this dialogue of what the output is. It’s a fundamentally collaborative process. Like what I said before, we are not fundamentally surface designers or graphic designers. At the heart of it, we think about what it is that we’re doing or saying and how we say it. So the very logic of the thing that we work on is up for grabs and discussion. We want clients to take part in the generative process. They need to be open to ideas and open to rethinking preconceived notions.

I would have guessed a designer would hope for a client that gives them more creative freedom to do whatever you want!

Renda: If I did whatever I want I would just sit. That’s what I wanna do.

Fair enough. You guys mix a lot of print work with online design. Does this say something about the future of graphic design or where your studio is headed?

Andy: It definitely says something about the present. That’s something that distinguishes us as a studio—we do all of those things… We like working with clients that want something in terms of an exhibition space, the Web, and even a catalogue too.

Renda: And it changes all the time. The iPad came out six months ago and now everything’s different. Six months from now, things will feel different again.

Andy: How things are made really is changing much faster people see. We like taking part in that.

So you guys are always adapting. How do you plan to grow in your studio in the coming years?

Andy: I don’t feel like we need to make an effort to stay on top of things because that’s just what we are curious about by our nature. We just follow those pursuits and it’s been taking us to interesting places. I’m content that we grow as readers as these objects grow as reading devices. As a studio, we do not want to grow to be a business where we have to manage multiple designers at once.

Renda: No. We live in this neighborhood and it’s nice walk to work everyday and not have to go to Manhattan.

Andy: Our ideal growth comes from clients and projects and not the size of our business. We are always looking for more clients that interest us.

What projects are you working on right now?

Renda: We are working on an exhibition for the Canadian Center for Architecture in Montreal. We are really excited about it.

Andy: We are excited because they are smart people and very engaged and really excited about the ideas. Because they are excited about the ideas, we can throw out things that are like….

Renda: What if the museum were re-curated this way?

Andy: Or what if the space wasn’t the way you traditionally conceive of an exhibition space?

Renda: And we get to go to Montreal, which is fun.

When is the exhibiton?

Renda: November 11. We also just finished a thing for the American Institute of Architects, New York Chapter—the Center for Architecture. This week is Architecture Week, so for the whole month of October, they bought all the ads at the West 4th Street Subway Station and they are showing all their members’ projects—architects that are based in New York and what things they are working on.

The opening ceremony of “Made in New York” will be held Friday, Oct. 8 from 6 to 8 p.m. in the West 4th St. Subway station. Stop by for a glass of wine (staying within the parameters of Subway boozing, of course) and some thoughtful analysis of New York architecture. If we’re lucky, the night will also include some clever dialogue on spinning classic rock into a savvy business influence—an art form that both Andy and Renda have clearly mastered.

Design Public is a fantastic entrepreneurial story. Started by Drew and his partner Sina in 2003, they’ve truly turned their passion into a successful and personally-fulfilling business.

Thanks for talking to us Drew! Let’s start with one of my favorite questions – what’s been your happiest moment at Design Public?

I think my happiest moment was when our company first passed $1000 a day in revenue back in the early days, because by my back of the envelope calculation that meant that I could feed myself and wouldn’t have to take another job any time soon. True, I was only eating ramen, but still — the feeling of personal freedom was and is intoxicating. I go to bed every night excited about getting up the next morning and working on my business. I never expected to find this in life. I very quickly went from a design fan who started a company to an entrepreneur who happens to work in design. Entrepreneurship has become my true passion.

How did Design Public start? Why did you choose to start a design shop?

We started in 2003. Sina Djafari and I had graduated from business school and were focusing in on the design industry as one we were very passionate about. (Sina has a degree in engineering and industrial design; I’m just a big fan). Our research led us down a lot of dead-end streets — we thought at one time that we were going to create slipcovers, for example — before we just said “the hell with it” and threw up a website to learn more about the industry and what sells. The logic was that we’d gain experience and then create our own products. Low and behold the retail part took off and seven years later we are still focused on retail and customer service.

What a great story! What makes Design Public a special destination to shop online?

When we started the company, we wanted to focus on two big things — product and the public. We launched in 2003, and at the time most design was sold through high-end, condescending showrooms. You either knew your stuff or you weren’t part of the cool club. My business partner Sina and I looked in the mirror and knew we were not designers — we were design fans. So we wanted to build a site that aimed the spotlight on the “design public” — the customers and designers that take part in the design conversation — and let them speak in their own words. We were the first design retailer to blog and start throwing up designer and customer interviews, and it is something core to our mission. And today our focus is on delivering a great customer experience with knowledgeable, fun phone “design consultants” who can help you choose the perfect item for your home.

How has the site changed since you started? What have you guys learned along the way?

The industry has become a lot more crowded! It seems like you can’t swing a dead cat without hitting a new modern design shop. The barriers to entry are so low — it takes all of $50 a month to set up a web store — that more and more entrants pour into the market every year. So we’ve learned that in order to create a good niche, you have to earn repeat business — you have to focus on your customer and on exceeding their expectations so that they come back. Starting a store is easy, but this part is very, very hard.

That makes a lot of sense. Let’s talk about design for a minute. What do you look for, and how do you find new designers and objects?

We look for great emerging design. Established brands are available everywhere these days, so we wanted to focus on the new, fresh stuff. Thing that solve real problems or create an emotional attachment in the buyer. In the early days, we pounded the pavement at design schools out in San Francisco and at ICFF here in NYC. Today we do a little of that, but rely more and more on customer recommendations and designer referrals.

What new item are you most excited about, and what are your favorite “classics” ?

I’m a fan of all Blu Dot items — I love those guys. Everything they make is well thought out. Take the Chicago 8-box for example. It ships flat-pack, so it reduces waste and shipping cost. And it is essentially one piece of furniture repeated eight times to reduce manufacturing cost. Brilliant. I’d put them in our “classics” category since we’ve been selling them since the beginning. As for new items, right now I’m backing the Stadler Form Otto Fan. It’s a bit of a departure from the categories we usually merchandise, but it’s functional and has a great stylish wood panel detail that is exciting.

What’s been the hardest part of starting your company?

It’s been walking the line between entrepreneur and developer. My business partner Sina would agree. We did a lot of the software development that allows us to manage shipments and operations of over 150 different design vendors. But when we have our head in the code, we aren’t able to lead or focus on the big picture. So it takes a lot of mental discipline to carve out time to do both and ensure you are always being productive.

How many people are a part of your team? What’s your office like?
We are a small team — a couple in marketing, a couple in operations and merchandising, and a strong customer service team. We are also virtual — so we don’t have a company HQ. Our team works from all over the US, and we love the fact that our approach allows for a ton of individual flexibility in work style. I spent May working from Paris, for example. Many of our customer service team have small children, so they can balance company time with family time. I really love this aspect of our culture — it’s what I wanted when I started a business. Today I’m typing this from a personal office I have off Madison Square Park in NYC and I’m on IM with about eight people in eight states.

It definitely sounds like you’re living the dream! So inspiring. Last question – what advice do you have for fledgling entrepreneurs?

Wow, I have enough to fill a book! I could pass on some truisms like “just go for it” or “keep on trying”, but I’m not sure how helpful those really are. The thing that has helped me the most has been “iterate quickly”. Get your product out the door as soon as you can, even if it isn’t perfect. The feedback you’ll receive from the market is gold.

When did you decide to start Fair Folks & a Goat?

Aurora: This is something that Anthony had been thinking about for a while. We met and started working on this just about exactly a year ago – September 1st. Anthony had this idea and he told me about it. It was exactly the kind of thing that I wanted to be involved in. It seemed like a project that had heart. Something that would keep me up at night, and I would want to be up working on it. We officially opened the New York space on November 1st.

Anthony: I lived down in the village, and I would walk around at night all the time. I would see these beautiful houses, and I was living in a 350 sq. ft. apartment on the top floor of a 6-floor walk-up. And I was thinking that there a lot of people, like my friends and I, that were living similar experiences. I was so hungry to take in New York, but I was seeing so much of it via New York Magazine and the internet.

There’s all these worlds that you aren’t in, that are behind closed doors.

Anthony: Yeah, and I wanted a place that could function the way these magazines were functioning for me. But rather than flipping through pages and reading about art and culture and fashion and cuisine, I could walk in and experience them with other people. Walking around the village, seeing all these beautiful townhouses, I said to myself, “This is why I came to New York. Not to live in this hovel!”

So Aurora and I started talking. If we could display those old, iconic images that we grew up reading about in the Fitzgerald stories and the Edith Wharton stories and the old movies we watched… I wasn’t seeing them in my life, but I was still looking for them, endlessly. We had big ideas to open a community space which gave that to people. They have their job, they have their home, and then they have this third place called Fair Folks for art, culture, and conversation. That’s what we’re hoping to grow.

How did you find this beautiful space that you’re in?

Anthony: I used to live here. I think I was either going to the Guggenheim or the Met, and I saw all these buildings, and a sign that said, “Carnegie Hill District.” When I got home, I looked it up online and started browsing through spaces just for fun. I wanted to see what the inside of one of these places looked like. That was really it – I didn’t expect it to change my life dramatically. Then I walked into this room. I tried to play it cool, but as soon as I left, all I could think was, “How am I going to get to that point?” I went back to my old job with a new sense of drive, and got out of my old lease, and moved in here. It was just something that once I saw it, had to happen.

When Aurora and I were kicking around the idea for Fair Folks, we were thinking that we had to find space in the West Village, or near Lafayette Street, somewhere downtown. We looked at all kinds of properties, but we wanted a different narrative. When someone walks into our space, we want them to feel transported. We want them to forget what they’re used to. And it works here, with our entrance and our staircase, and the fact that you have to take a physical journey uptown. So this space lent to a lot of the things we wanted to do, understanding tradition and things that will forever be beautiful and connecting them to things that are contemporary.

Can you talk about some of the events you’ve had here, and how you’ve been using the space to make that connection?

Aurora: When we first started, our plan was to do teas on the weekends. Having people come together around a cup of tea was the initial way to get people to come to the space and stay for a little while. I think it’s something that speaks to an older way of socializing that people aren’t used to anymore, but it doesn’t have to be so out of the ordinary. We still do those, and we’ve been upping the number of special events that we’ve been having. There have been brunches, and musical performances…

That seems like it would go really well.

Aurora: Yeah, it was great. One of them was Meshiya Lake, who’s a musician from New Orleans. It was great to have that bridge between this space and our newer space in New Orleans. Her band and her are ragtime, definitely from another era, and having them lined up here – it was really transformative. The windows were all open, and there were people out on the street who stopped and listened. When the band realized that there were so many people out there watching, they all leaned out the window and played to them. It was really cool.

Anthony: And the acoustics in here were amazing. It’s what the room was built for, I think. There was no microphone.

Aurora: We keep trying to get other musicians to come in and do a show for us, because it was great.

Anthony: The guy that lived in here before was a sound engineer for Lenny Kravitz, so he wrote a lot of music in here. And there were two sisters that were in here that were channelers before that. Some scary things have probably happened in this space!

Ooooh! Before I completely digress and talk about channelers – let’s talk about your New Orleans space. Why did you open that?

Anthony: Well, after getting a little frustrated trying to find the right space here in New York, we started looking all over the place.

Aurora: We love this space, and it’s been really great for us as far as getting our vision out there, but we really wanted an entire house to work with.

Anthony: In New Orleans, it is the full idea. It’s a great challenge, and challenges are fun! We want to create a fully curated space, all the way down to the lightswitches, and provide spaces for people to connect and interact. And in New Orleans, there is a little more heart to it – it feels good to be doing business there. It feels good to be in a place that really needs community building.

How have people been finding out about your spaces? Their allure is that they’re kind of secret and hidden, which is both a bonus and a challenge.

Aurora: Getting press has been really helpful for us, and word of mouth. A lot of people have found their way to us, just by seeing or hearing a little something about us and becoming curious.

Anthony: We do everything by appointment here, because we have to, because we’re in a residential space. But if there’s any advice to give, it’s that we treat every appointment as if it’s the next big opportunity. You don’t know who’s walking in the door or where it will lead, and that’s exciting. We always try to put our best foot forward, no matter who it is. We want them to stay for an hour or two hours, and we want to see if there’s a way in which they can become a part of this.

I think that’s a good note to end the interview on – and we’re really looking forward to collaborating with you! Readers, stay tuned for an announcement very soon about our next event, in collaboration with Fair Folks.

How would you describe your design aesthetic and the way you think about design?

Since I’ve been on my own, and actually when I worked for a firm, I find that my designs are very much dictated by my clients. My clients are very savvy – they have a very strong sense of what they like. If they’re hiring a designer, it’s because design is important to them. The client always dictates the mood.

Which makes sense, because they’re going to be living there!

Of course. And then I put their ideas through my filter, and I help make their ideas more cohesive and functional. If they like this picture, and what it to feel that way, I make that work for them.

Is that what people give you? Pictures from magazines? How do they communicate what they’re feeling?

That’s what I ask them to do. It’s always best to start with pictures. With words, we might be visualizing completely different things, but with a picture we’re on the same page. I think it helps to look at a ton of different pictures and then try to communicate what we like about the pictures.

Could you walk me through working with a client? It starts with bringing pictures to the table. What happens next?

It depends on the scope of the job. I mostly do renovation work. I like to do big projects where we’re really going to change a space. I’ll do decorating jobs here and there, but most of the work I do has been more than that. We’ll figure out how the space needs to function, if there’s a bathroom or kitchen that needs to be updated, or rooms that need to be moved around. Then based on the pictures we’ll do floor plans and pick furniture that meets the mood and the needs.

That’s a nice segue into how I met you – at BKLYN Designs this year. Several of the furniture designers and makers you work with were there.

Right. I do a ton of custom work. I know exactly how I think something should look for my client. Once I get to know them and start to sense their needs and what they like, I find that’s it’s not easy to just go out and buy a pre-existing piece that I think will be right. So 95% of what I buy, I design.

Cool!

I found some really great artisans in Brooklyn – a lot of people that are younger and starting their own businesses, or maybe have been in business for five years. You know some of them – I work a lot with Uhuru and Matthew Fairbank. They are really passionate about their craft, and it’s been great to work with them. I’ll bring them a certain idea, and they’ll bring in their expertise. Those collaborations are one of my favorite parts of what I do.

How did you get into interior design? When did you know it’s what you wanted to do?

When I was in college, I interned at Black Book magazine, and when I graduated I worked there for two years. I kind of floated around there – I started in the art department, I worked in the fashion department… I knew I wanted to do something creative but I wasn’t sure exactly what. Eventually I figured out that publishing wasn’t for me, so I went back to school for interior design. It seemed like a flexible profession, and one where I could either work for a firm, or I could do it smaller on my own. And it was something I could still do if I left New York, whereas for fashion you really need to be here.

Can you describe how you transitioned from working for someone else to deciding to do your own thing? That’s always an exciting part of the story!

I always knew I wanted to start my own business, but I wasn’t expecting to do it so soon. I worked for different designers when I went back to school, but I’d really only been out and working full time for about a year. A friend of a friend called me because she had bought an apartment on the Upper West Side and wanted to gut it. She said, “I’ve met a bunch of interior designers, but they’re all older and they’re completely out of touch with what I want.”

My first reaction was, “I work for a firm and I don’t have time, sorry!” But I ended up just meeting her for coffee, and we got along really well, so I took on the project while I was working. Then I got another client, so I just quit my job! It was a leap of faith, and it’s been good. It’s been almost three years now.

What’s been the hardest part to learn about working for yourself?

The hardest part for me is that I’m not sure how I’m going to get my next client. I’ve worked well and gotten along really well with all my clients, but I never know where they’re going to come from – they come from the most unexpected places. I’m always scared that my projects are going to end and I’m not going to have any more work, but it hasn’t happened yet!

It’s definitely a rollercoaster! Now that you’ve been in this a few years, what advice do you have for creatives that want to strike out on their own?

You need to go into it knowing that it’s not going to be easy. But if your really want to do it, I think you can make it work no matter what. If you stick with it long enough, it will work.

What’s been your proudest moment along the way?

I’ve just started completing some of my bigger projects. I take easily two years to do one job. When you’re working on something that long, having a project wrapped up and photographed is amazing! And seeing my clients satisfied. I know they’re putting a lot of faith in me, and hearing them say that it looks great and they’re really happy is the best feeling.

See more at laurensterndesign.com

GROW HOUSE GROW
Grow House Grow is a wallpaper line created by Katie Deedy, and it’s like nothing you’ve seen before. All of her wallpaper patterns are inspired by stories. At BKLYN Designs this year she’s showing three new patterns, all of which are inspired by female scientists from the 19th century. How cool is that?! If you want to learn more about Grow House Grow, read our interview with Katie from last year’s BKLYN Designs.

The lovely designer (and new mom!) herself, on the left:

HUGH HAYDEN AND KATIE VITALE
We met Hugh Hayden last year at the GSS Jello Competition, where we adored his jello “chicken” wrapped in “plastic wrap.” Well, this talented guy is at it again. At BKLYN Designs this year he’s showing a line of wall-hanging, framed, ANT FARMS.

Hugh and Katie:

This one is my personal favorite. Fun fact: The black stopper in the upper left is covering the hole that you can feed your ants through!

PALO SAMKO
Palo Samko was one of our favorites at BKLYN Designs last year, and this year he did not disappoint! His furniture pieces have a fun sense of whimsy about them, and his sculptures are incredibly intricate little worlds.

MATTHEW FAIRBANK
Matthew Fairbank returns with a new collection, branching out into hanging lamps and ceramics. I’m digging the bright colors and gold accents, and am always impressed by the impeccable craft of Matthew’s work. To learn more about Matthew, read our interview with him.

ESKAYEL
Shanan from Eskayel is another designer who’s branching out. She’s applied her patterns to ceramics and textiles this year, creating a comprehensive line for the home. We love the surreal quality of the having plates and pillows with the exact same pattern as your walls. For more Eskayel, read this interview!

RAM METALS
RAM Metals is a custom metal-fabrication studio that had a bunch of great pieces on display. Raine Heidenberg is completely new to us, and we love her work. She designed this huge, severe, geometric chandelier.

These planters were one of our favorite pieces in the whole show, designed by Charles Constantine for Platerworx.

The ‘Flight’ shelves below, designed by Charles Constantine for TIDES OUTDOOR, also have very striking geometry.

LAMACEK
Last but definitely not least, we completely fell in love with the lighting from Lamacek! They won Inhabitat’s award for Best Lighting, and we completely agree. I’ve sworn a million times that I never want to see anything again with antlers, and then someone goes and proves me wrong. And the robot with it’s little red heart is, well, irresistable.

THAT’S ALL FOLKS
These are our favorites – go see the show and let us know if you agree!

Stephan Jaklitsch has been the sole architect for Marc Jacobs International. In the ten years since his firm opened, he’s built an impressive 100+ projects all over the world. He also recently published a monograph with ORO Editions which is receiving great reviews. Stephan’s work is modern yet warm. He is best known from the balanced yet unexpected mix of materials used in his work. http://sjaklitsch.com

When you started your company, what was the transition like from being an employee to being self employed?

In some ways it is not that different. I think everyone has this view of an architect as a single person deciding things. But it’s a team of people working together, working with the client, trying to solve problems.

When you start your own practice, there is also the issue of finding your own voice and taking the time to explore the issues that you yourself are interested in. In that sense, it is very interesting and, for me, it was a good challenge.

What were your early projects like?

My first solo project was for a hedge fund in Manhattan – designing their offices and trading floor. It was a great challenge. The project was located in a neo-gothic townhouse off of Madison Avenue, so the design was very much about respecting the spirit of the existing building.

Some of the other projects were apartment and town house renovations. One of my first fashion projects was a small showroom for Danilo Dolci, which is in my new book. The design had to adapt to three different brands simultaneously, which was a challenge. Shortly after, we were asked to work on our first Marc Jacobs store.

Oh, so right from the beginning of your career you have been involved with very high end designers like Marc Jacobs?

We started doing Robert Duffy’s apartment in June of 1999 and then by the fall of that year we began working on the San Francisco store.

And how did you get to this point? Were you with a team of people or was it just you as a sole proprietor?

In the beginning it was just me, working out of my studio apartment. Within a year, we grew to three people – all working out of my studio. We moved to our current office on 27th Street in February of 2000. I remember it being a very liberating thing to finally have that separation. We started out with just two little offices on the 9th floor. As the business grew, we started taking over more and more of the floor. About a year ago we took over the entire floor.

That’s great! Do you feel that there is a connection between your design work and that of Robert Duffy and Marc Jacobs? There has to be an interesting relationship between the architect and the client when the client is also a designer. I would imagine you have to be very in tune with their design sense, would you say that’s true?

Yes and no, it’s not really an easy, one-to-one thing. There are things about Marc Jacobs clothing that make them special – things that maybe only the person wearing the clothes would know. Like a simple thermal T-shirt made out of cashmere. They take ordinary things and transform them, using refined materials or tailoring to make them special.

Marc and Robert didn’t even have a sign on their offices, and the sign on their first few stores were only about two inches high – which is still true of New York’s Bleecker & Mercer Street stores and the San Francisco store. So, their aesthetic was very quiet, and subdued. I think, if you look at our work, you first see one broad stroke, and then as you look more and more into the details you begin to see the complexity in the work. And in that spirit there is definitely a connection.

And, why do you consider the details and texture to be so important to your work?

I think architecture has to work at the large scale, the medium scale, and the foreground. It has to work from across the city, as well as being up close. I think the closer you get, the more information you may begin to process. For each project, we always try to play with details and explore different materials and textures. But there is always a thematic core that runs through each of our projects, which connects the materials we choose.

Is there a specific approach that your firm takes to design?

Well, it’s one approach for a residential project and another for a commercial project. Though, there is a certain theatricality that links the two. For a commercial project, I ask the client what they want the customer to really experience as they cross the threshold. Do they want surprise? There’s a sort of psychological component to it. Do they want calm or do they want excitement? It changes for each brand and client. From that conversation, a certain mood that is set, and then we go onto manipulating lighting, scale, proportion and materiality to reflect what the client is looking for.

Speaking of scale, you have recently been expanding into product design as well as urban scaled projects. How is that going?

How IS that going? It is definitely a process! We are currently developing some houseware products. We are exploring a number of different themes; some of them are directly related to structures we find in nature. That’s really about all I can say about it right now, it is still very much in progress.

We’re always open to doing other things though. I was trained as an architect and there has always been this sort of dichotomy between interior architecture and architecture, which I view as false. I am sort of surprised by the profession actually, and how they view that division. But, being trained as an architect makes you believe that you should be able to design anything from a soup spoon to a city. It’s a natural sort of progression. Most architects get smaller projects early on and as they mature and gain more responsibility the clients become more willing to trust them.

There is always this problem, I think, with clients who think you can only do a project if you’ve done one before. We’ve worked with clients who have asked us to do things because they like to work with us and they respect our attitude, even though we may not have done that project type before. We actually just finished our first restaurant in Milan which is a new typology for us. I had never done a retail store before working with Marc Jacobs and I had never done a trading floor before working on the hedge fund’s office.

No better way to get experience than to dive right in!

Well, there is a passion that you should invest in what you’re doing. As long as you’re willing to learn and you’re willing to put a certain amount of energy into it, I think that a smart client recognizes that they are probably going to get a better project as a result of you putting in that extra effort.

What advice do you give to young architects today that are looking to dive in and start their own firm?

Well, it’s really not a bad time. Actually, a downturn can be a really great time to start, if your overhead is low and you’re willing to take risk. It can be a great time because you’ll grow as the market recovers. It takes time for people to know what you’re doing, where and how to seek you out, and help you realize a project. But, I think it’s also a matter of remaining true to what you really believe in. We take an academic approach and we treat design very seriously. We have never lost that. That’s what we do, and I don’t think that will ever change here.

See more at http://sjaklitsch.com

To start off, could you all introduce yourselves and your role is in the CMYK Cocktail event?

Emilie: I came up with the idea originally, and then I accosted Shelly and Nadia to be a part of it! I suppose I’d be the creative director. But really, we’re all working pretty closely on everything.

Shelly: I’m more of the production designer for the event, but kind of a jack-of-all-trades. Suggesting speakers for the event, getting sponsors, and making sure everything runs smoothly. Running around a lot!

Nadia: I’ve been helping with the bulk of the writing, and helping shape the concept of the event and its presentation to the general public and to sponsors.

Where did the idea come from?

Shelly: We started talking about it in August, after the Jell-O Mold competition.

Nadia: Yeah, we started talking about it in the summer. There were a lot of ideas about what the event would be or what Tasteologie would be, and we had to streamline them.

Shelly: Emilie had the idea for a while, though.

Emilie: I’d been doing these color-themed, monochromatic dinners: all-black dinners and all-pink dinners and all-red dinners. All the food is that color, the people are dressed in that color, and every person came to the table with their interpretation of that color, giving it an interactive/performance component. People got so excited and it was way better than any regular dinner party! We thought it would be great to make those a little bit more professional in scope.

What can attendees expect at the event?

Nadia: Booze!

Emilie: There will be five cocktails presented. We’ll start with white, and then go through the CMYK spectrum. Each of the mixologists has designed a unique cocktail that pertains to that color. Some interpretations will be very literal and some will be a little bit more conceptual. Each cocktail will come paired with an amuse-bouche, a small bite to eat that will complement the flavor. In between each course there will be a toast, creating a dialogue about the ideas involved.

Nadia: We’re hoping there will be some participation – that the crowd will contribute their own ideas about what these colors mean.

What kind of people are attending?

Shelly: We have fashion designers, industrial designers, graphic designers, possible some people from Pantone… It’s a mixed bag. The thing about food is everyone can appreciate it.

Emilie: Business people. VPs at Godiva.

Nadia: I don’t work in design, I work in a human rights organization, and everyone that I work with thinks it’s really cool. Food and color is an easily accessible idea.

After you decided to throw this event, what have been the steps to make it real?

Nadia: It took a long time to really flesh out what we were trying to do with it. Once we figured out what we wanted to do, and then we chose who we wanted to be involved.

Emilie: The initial part was curating it, and curating it almost in the same way that you’d put a meal together. Everybody who participates has to be complimentary in some way.

Who have you brought in?

Emilie: We got James Tichenor and Josh Walton from Rockwell Interactive Lab to do cyan. Magenta is Tobias Wong and Josee LePage. Yellow is Renda Morton, who was suggested by a friend of mine. Black is Seymour Chwast, and Shelly can wax poetic on him. He’s probably the most old-school, established designer on board.

Shelly: Seymore helped design the packaging for the McDonalds Happy Meal, so we thought he’d be a really great person for this, combining both food and design.

Nadia: What all of these people have in common is that they have dealt with food in some capacity in their previous design work, as well as cultural consumption. That’s what ties them all together, even though they work in different aspects of design.

We should probably pay homage to the sponsors, because they’re very important to making things happen. Can you talk a little about who’s gotten involved?

Emilie: Well, we have Droog design, who’s been great in terms of allowing us to use their space. They’ve always thought about the everyday in new ways, so I think they are a perfect partner for this. The Evolution Store is donating products, CMYK gifts. And Baked by Melissa is donating food. We’re also in partnership with the Umami festival, which brings together art, culture, and food.

Has it been hard to find sponsors, or has that just come naturally with the crowd you’ve been talking to?

Shelly: Dealing with small businesses seems to be easier. Big corporations are coming in a little slow because of their budget schedule – a lot of companies set the budget in the fall for the following fiscal year.

Emilie: It’s just the timing of it. Getting sponsored just takes a long time, usually. We were really thankful that Droog came on pretty early, and we’ve been talking with Umami about it for a while. We keep getting calls from potential sponsors, though. What’s interesting about working in the medium of food is there’s this sort of cross-pollination that’s happening, cross-marketing. From a commercial standpoint, that makes a lot of sense. You’re able to target such a diverse audience in a really powerful way.

Where did the idea for EBOOST come from?

Really a void in the marketplace. There was no product out there that spoke to my or my partner’s needs. We’re on the go, working 15, 18 hour days. Out late, up early. Healthy, working out. We’d have to take a variety of supplements and vitamins to really operate at full capacity.

We also knew that those energy drinks and stimulants really irritate your adrenals. That temporary spike in energy is followed by a monster crash, which is your body becoming completely exhausted and depleted of all the important nutrients. So we thought, “There’s got to be a way to vitalize your body with nutrients and get healthy energy.”

That’s fantastic. I’m a huge fan of EBOOST – I got a sample at some event a while back and tried it. What I like is how it doesn’t cause you to crash the way a normal energy drink or coffee would. So once you realized there was this void in the market and you wanted to fill it, was it hard to go about making your own supplement?

Yeah, it took a minute. We originally started with a guy who just didn’t get it. I mean, he was in the business, but he didn’t understand what we were trying to create. So we wasted almost a year with him, and then we got hooked up with the biggest and the best in the industry. And he literally said, “I know exactly what you need. Come back in three weeks.”

We spent almost two years developing EBOOST. Taste was so important. Delivering on the promise was so important. We were our own toughest critics. Once it passed our standard, it was good enough for everybody.

Do you have a business background, or is this the first company that you’ve started?

I had my own marketing agency, prior to this, for 8 years. I worked with P. Diddy, Sean Combs, for 6 years doing all of his marketing.

So when you were launching your product, you definitely had the marketing part down.

That part was easy, but operating and building a company from scratch is not easy and not cheap. It always costs more money, takes longer than you want, and is harder than you think.

What was the hardest thing to learn?

We’re taking a non-traditional approach. We want to be at the cash register at a fashion place as opposed to on the vitamin supplement shelf at GNC. It’s more of a lifestyle approach. So there’s a lot of educating people, getting the product out there, so that people see this like a fashion statement with great health benefits. We’re trying to appeal to a little bit more discerning customer.

Where do you hope for your company to go? What are the plans?

We’re going to put a huge emphasis on trying to scale the business up in New York, and then roll it out to LA and to other markets from there. Trying to really get concentric and dominate in the market as opposed to being a lot of little places.

Have you had the same strategy from the beginning, or has that changed?

No. To be honest, we threw a lot of stuff against the wall the first two years, just to get feedback and proof of concept. We saw what worked and what didn’t work. We realized that as small as we are, and as undercapitalized, we have to really focus on an area and put all of our resources into it.

What’s been your happiest moment along the way?

Maybe seeing the very first sale online come through? Or the very first PO from the W Hotels – that was exciting. Or just hearing people’s feedback, saying that they love the product. When you hear people talk about it on their own, that’s exciting.

Now that you’ve gone through a lot of the work, what’s your advice for entrepreneurs that just have an idea or are just getting started?

I think it’s important to work with experts. Listen to them, and invest in them, because ultimately it will save you time and money. We’ve stumbled along the way because we’ve been under-resourced or spread thin, and not paid attention to some of the details that we probably should have, from an operational standpoint. Operations are the most critical piece. You have to have all that in place so that when you do grow, you’ve got a solid foundation.

Visit the EBOOST site and check out all of their products.

How you got involved with designing pop-up shops?

Well, let’s see. My partners, Jesse Warren and Josh warren, are cousins. I grew up with Josh. Last summer he called me saying, “My cousin’s opening up a store in Southampton, he needs help with the build-out and designing the interior.” It was very last-minute. I went out there over a long weekend and threw it together. We put in racks and hung a huge beam in the middle of the store to drop lights down from. We lucked out finding furniture – a couple stores in Williamsburg were going out of business, so we got lighting, racks, and mirrors from them.

The biggest thing I did was the dressing room. It looked like a Saharan tent made out of canvas drop cloth and 2×4s – which ended up being a total fire hazard. The first weekend that I built it, the fire marshall came in and said, “Not a chance, you guys have to change this.” It was a big learning experience. I ended up being able to just change the structure a little bit and keep the aesthetic.

T.B.D. pop-up boutique in the Hamptons

From there, how did you end up in Aspen?

My involvement in the first store was just on the front end – designing and building out the space, and I did it for free. I figured I’d put it in my portfolio and that would be it. But it ended up being a hugely successful season for Jesse, and when it came time to do another store, they brought me on as a partner. Originally I wasn’t planning on moving out here. Then 2 weeks before the trip I thought, you know what, my job is flexible, I can sublet my apartment, and I’m going to Aspen for the season!

How long have you been out there now?

I came out December 9th – we opened December 18th.

Whoa, that’s really fast.

Yeah, the build-out was intense. The craziest thing is that the first two weeks of our business were the busiest weeks of the season. We had to figure everything out so fast. We didn’t get our credit card machine until the day we opened.

How was it different planning a design and build out that was going to be in Colorado?

Here’s where it gets interesting. I had maybe a month’s notice that we were going to try to do this store. A week before we were supposed to leave New York, we still didn’t know if it was definite because we hadn’t signed the lease yet. My partners Josh and Jesse came out here, checked out the spaces, and locked in an incredible storefront right in the heart of Aspen. It’s across the street from Prada. It’s next to Dior and Gucci. The Ralph Lauren store on the corner is the company’s second-most profitable store location.

So you’re in good company.

We’re the small fish in a big pond. But we decided that if we were going to do this, we had to just go balls out and get the best spot possible.

Most businesses do pop-up shops as a marketing thing. Whereas our model is, wait until the last minute and get a lease in the best spot possible for the cheapest amount. That’s why everything had to be so last-minute – it’s all about negotiating a lease, in order for us to be profitable.

That makes a lot of sense, especially right now. There’s probably a lot of storefronts sitting empty since the economy’s so bad.

Exactly. There’s quite a few in Aspen and it’s a shame. But because of all this, I didn’t have the green light on this project until a week before we left New York. I rented a U-Haul in Bed-Sty and spent 2 or 3 days going around Brooklyn picking up things for the store. I cleaned out my studio in DUMBO, pulled a bunch of stuff from my apartment, and went to Build It Green in Astoria and bought some stuff there.

Before and after shots of the store space

Could you give me an idea of what kind of a budget you had for the store design?

I had pretty much no budget, because we had to pay for our entire lease upfront. We were running really low on capital in the beginning. The only place that we actually spent money was at Build It Green, where we bought the flooring, a couple chairs, some odds’n'ends. Then we drove the U-Haul to New Jersey, where our partner Mikey had just come up from Florida with his dual-H pickup truck and 30-ft horse trailer, which we loaded all of the stuff into.

That sounds like the world’s worst thing to drive across country in.

Oh my god, it was a nightmare. We had vehicle problems the entire way across country. Flat tires left and right. We didn’t even make it through Pennsylvania before we had to stop and get a fuel filter and all these things for his truck. Then we got stuck in Kansas because we didn’t have snow tires. We finally got here, and we arrived at like 3 in the morning, and it was -5 degrees out, and we had to unload this entire trailer into the store.

For the next week, we lived and slept in the store, trying to build it out. The first thing we had to do was lay the floor – there was this terrible carpet when we got here. There was horrible paneling on the walls which we ripped off. We had 6 guys out here at the time, and I had to keep everyone busy and make sure they were doing good work. The build-out went as smoothly as something like that could go. But in all honesty, the store is just now looking the way that I wanted it to.

There’s so many things to do here, and in the beginning it was just us, the owners, running it. Buying, selling retail, working the floor, crazy hours, all night long. We worked our asses off for a month and a half before we were able to take a breath. Now we have two full-time employees, which lightens the load considerably.

Now that you’ve gone through that whole process, what’s been the hardest thing to learn about running a successful store?

Honestly, there’s not enough time in the day to do everything that needs to get done. It’s just prioritizing. For me, the hardest thing was making sacrifices. Visually, things weren’t up to my standard of what I’d like them to look like, but there were other things that needed to be done for the business first.

This store has been the biggest learning experience for me. I was never really interested in designing stores or spaces before, and now I feel like I can make a living out of this. I feel like I just got a mini-MBA. I now know how to run a business, which is really cool. But I’m lucky, because Josh and Jesse both have finance backgrounds and business degrees. I could never do it without them.

Now that you’ve sort of gone through this crash-course in the business, do you think you’ll approach your own work differently?

That’s a great question – I’ve been thinking about that so much. I’ve always been so into furniture, and products, and jewelry, but now I fell into other this thing which could be a great opportunity for me to continue doing store design. I’m not sure where I’m going to be 2 months from now. I think we’re going to do a summer store in Southampton again, and we’re talking to someone about possibly opening down in Dallas. We’ll see!