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As a young start-up, money is hard to come by. Skinny Vinny started with $2,000 I had in my savings, so money was is tight. I would always try to find the most economical way to execute things. For example, after printing my business cards I didn’t have the funding to print hang tags or packaging for my bags. So the solution I came up with was that I would do it myself. I went to Staples and picked up a box of Manila Shipping Tags ($6 for pack of 100). Then I order a custom stamp online with my logo on it. I hand stamped each hang tag myself and it only took me a few hours at most. The hang tags for my bags only cost me $15. Anybody can make them, it’s really simple and it serves it’s purpose.

I also printed the Skinny Vinny Lookbooks on my ink jet printer at home. I bought a pack of nice paper from Staples and a few sheets of cover stock from a stationary store. Having the books professionally printed would have set me back about $500. I didn’t need more then 30 books, so printing them and binding them myself wasn’t too big of a task. Even though it did take me a while, I loved working on them and adding my personal touch to every piece is what I like to do.

When it comes to materials or supplies for my bags, money is usually not an issue. I want the best materials for my product and I rarely compromise. However, during the process and designing phase I have done things that was pretty ghetto. When I’m designing, I would make a sample pieces out of muslin to test out proportions or how the bag would hang. In the beginning, I didn’t have muslin or fabric to make the samples, so I made my sample pieces out of my old childhood bed-sheets. I therefore had a bunch of bags with Teddy Ruxpin or Rainbow Brite on them. ( Just to clear the air, I never slept on Rainbow Brite sheets as a kid, they were probably my cousin’s.) Eventually, I ran out of old bed-sheets and my mom wouldn’t let me cut up her curtains so I made the move onto muslin.
It would be great if I have the resources to do things “officially”, but sometimes, I just don’t. Things seem to work out fine for me so far so it’s no biggie. I also think that being resourceful like that is kind of fun.
1. You should sell all your rainbow brite samples to some NuRave kids
2. I have been inspired, I should ask everyone we interview what the ghettoest thing they’ve done is, I bet it would pull out amazing stories
3. (Last but definitely not least) Thanks for the awesome posts! Everyone welcome Vinny to the team!

can i buy the rainbow brite bag? it sounds hot and nostalgic.
Well done, Vinny. Way to think outside of the box; sometimes we fall into the habit of treating certain costs as “required” in the creation process, but obviously they don’t have to be if you’re willing to get your hands a little dirty.

I am a HUGE Skinny Vinny fan. I still cannot afford it, but someday… sigh… Keep on keeping on Bin.
And Liz, props on your work… mucho cool…. xxx M Cruz








